The Resort Collection
The Resort Collections features beautiful and unique Bluegreen resorts categorized by the primary theme of their location. These groupings are designed to help you create the kind of vacation you and your family want to experience next.
Created the identity and branding for all the The Resort Collections.
Five sophisticated collections: The Lighthouse, The Cityscape, The Great Outdoors, and The Heritage and The Amusement. Campaign: mood boards, print, and website, and interactive displays.
Designed icons for Bluegreen Vacations resort collections: Cityscape, Heritage, Lighthouse, Amusement and Great Outdoors. These groupings were designed to help customers create the kind of vacation they want to experience.
Point-of-sale brochures that provide details of each category in the Resort Collections.
Promotional luggage tag giveaway with Resort Collections logos.
Examples of Resort Collections branding used at the resorts.
New owner welcome kit featuring details of the Resort Collection purchased.
Magazine advertisement featuring The Lighthouse Collection.
Magazine advertisement featuring The Great Outdoors Collection.
Room signage featuring the Resort Collections.
Resort Collection signage
Resort Collection advertisement for The Cityscape Collection.
Style guide and mood board for Resort Collections.
Landing pages for Resort Collections.